![]() He wants its members to feel as if it’s a “home away from home,” not just a coffee place, filled with strangers.īut the afternoon that this reporter visited, there was no dialogue whatsoever among the members since everyone was immersed in working on his or her laptops so there was no time for conversation. It also serves matchas and chia lattes.īut don’t most West Villagers want to partake of the array of coffee places in the neighborhood, ranging from Starbucks, Joe Coffee Company, Gregorys Coffee and 787 Coffee, to name but a few, and not be pressured into only frequenting one local coffee spot? Helfant responded that “what sets us apart is that we’re more than a coffee spot we’re a community.” The coffee served is from Parlor Coffee, a well-known Brooklyn roaster, and pastries are from trendy Balthazar in SoHo. Moreover, he noted that the majority of its revenue stems from its coffee sales, breaking down to 75% coffee revenue and 25% membership fees. Helfant agrees, calling it an “early bird special, which likely will be raised to $50 monthly.” Rents in the West Village are high and $30 monthly seems low to generate enough profit. Croissants go for $5, and there are no luncheon items, but plenty of local spots in proximity. ![]() ![]() Open since April 1, or less than a month, it already has 80 members.Īnd coffee isn’t cheap, costing $5 for a small cup and $6 for a large size, but there’s a 10% discount for members. Events range from pop-up art galleries, book clubs, and coffee tastings, and some will emanate from their suggestions and interests. The $30 monthly fee covers unlimited wi-fi and access to the co-working space, after-hours events, discounts on all products including coffee and merchandising, and a free monthly coffee.
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